J.C.CHASEZ – “A.D.I.D.A.S.”
Everybody’s going on about this song at the moment, and they’re quite right. Something I like about it: one-note choruses aren’t uncommon in pop but the way Chasez grates his voice for the hook brazenly emphasises it here. Normally his singing is quite sweet but here’s he’s putting on a cyberman act and it’s addictive. The delivery:content match-up (pulsing monotone chorus = throbbing insatiable desire) is fairly obvious but no less effective for that.
Something I like less about it: the big long breakdown before the chorus comes back in. Just now I was playing it, got distracted and forgot what it was before the hook returned. That’s not a bad thing in itself, in fact it was quite a pleasant surprise, but maybe it will be a problem on continued listens.