Posts from 13th October 2019

13
Oct 19

All one can do is die (CRASH TEST DUMMIES – “Mmm Mmm Mmm Mmm”)

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(#2 in April 1994)

Fortune is the issue here: the blind bad luck of the song’s kid subjects, the random chance of us ever hearing about them. “Mmm Mmm Mmm Mmm” is a fluke, but a fluke brought forth from a particular moment, the end of the alt-rock gold rush. First there were the years when major labels pushed Nirvana’s peers, rivals and sometimes elders out across the world (even I bought a lumberjack shirt). Later, alt-rock became modern rock, a settled category in the US and barely a concern elsewhere. But alongside all that were the chancers, the one-hit wonders, the unlikelies, trawled up by the industry’s tuna nets as it tried to meet MTV and radio demand. Green Jelly. Ugly Kid Joe. 4 Non Blondes. This.

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