Posts from 16th January 2017

Jan 17

WILL YOUNG – “Anything Is Possible” / “Evergreen”

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#921, 9th March 2002

willyoung It was not immediately obvious that everything had changed. I was at an engagement party, and was introduced as a music fan to someone, and they asked me a question: “Will or Gareth?”. I didn’t really get what they were talking about. Pop Idol, of course. Oh, I haven’t been watching it. “You haven’t?” It seemed bizarre to them, that someone into pop music wouldn’t have felt the show was important. They were right.

There is an economic maxim called Goodhart’s Law: when a measure becomes a target, it ceases to be a good measure. Reality TV pop was the application of this to the charts. Being number one was the measure, already a shakily symbolic one, of popularity and fame. To be a pop idol meant having massive pop hits. And so the winner of Pop Idol would have the biggest hits anyone could. But what actually happened was the colonisation of the charts by TV, for several weeks a year. It became an annual event, like the flooding of the Nile delta. Instead of proving that Will or Gareth or Darius or anyone else could compete with the best, it made the weakness of the charts as a metric of best-ness – or anything else – absurdly obvious.