Posts from 29th May 2014

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May 14

JAMIROQUAI – “Deeper Underground”

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#796, 25th July 1998

jamzilla Another early 90s press darling scores another late 90s number one – except the reaction isn’t “Wow” this time but “what kept you?”. Within a year or two of turning up, Jamiroquai had moved from The Face’s anointed to a bona fide UK best-seller. By 1996, they’d built a solid global audience and were briefly the toast of MTV for “Virtual Insanity”. They were big. But – plenty of airplay notwithstanding – their singles belied their size. That one tremendous video aside, Jamiroquai were a steady presence in pop, never a dominating one.

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