Posts from 7th April 2014

7
Apr 14

TELETUBBIES – “Teletubbies Say Eh-Oh!”

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#778, 13th December 1997

ehoh My main point last entry was that “Perfect Day” saw the BBC applying its gift for pop spectacle to the demands of a more curatorial time. This would become – on broadcast TV particularly – an era of tighter demographics and multiplying niches, and the BBC would respond. BBC3, BBC4, 1Xtra, 6Music, CBBC, and in 2002 CBeebies, its channel for the under-6s, anchored for years by Teletubbies reruns.

In the old TV model, Top Of The Pops and the charts had enjoyed a happy symbiosis. With that show well along its slow decline, the charts were left without a centre. Instead they had new outlets – the supermarkets, and Woolworths, increasingly determined what reached No.1. As James Masterton pointed out in the comments for “Perfect Day”, this meant a dramatic broadening of the singles audience – the number of people visiting Tescos or Asda dwarfed the HMV or Our Price customer base, and included millions of musical impulse buyers. Put a tempting single in front of them and your sales could be colossal.

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