Posts from 16th February 2014

16
Feb 14

SPICE GIRLS – “Who Do You Think You Are?” / “Mama”

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#762, 15th March 1997

Wdytya-ukcd The Spice Girls’ determination to get 4 out of 4 singles to Number One – breaking a long-standing record – means this package heaves with reasons to buy. Not just a double A-side, not just a Comic Relief charity record, the single came out the week before Mothering Sunday. It’s remarkable nobody had thought of this trick before – or maybe they just didn’t have the songs. “Mama” is the first Number One since St.Winifred’s School Choir to be designed as a present for an older relation – a chilling precedent, but the Spice Girls sniff out a better angle than just sap, tingeing their sentiment with a regret for past filial beastliness. That – and the pensive flute figure that breaks up the cotton-wool arrangement – make “Mama” waft past in a pleasant haze, not a cloying one.

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