Posts from 2nd September 2011

Sep 11

Chillian nationalism

FT19 comments • 1,460 views

Ironically, this produce is actually trying to leave the EU

Naturally, this image had to be alligned to the right.

As Freakytrigger’s vegetable correspondent I find myself often forced into action that seems… well, hippie-ish. This goes against my warlike critical nature and leads to apoplexy about salad packaging but nevertheless, I find myself deeply impassioned about Food Miles.

I don’t really want my lettuce to have more frequent flier miles than me* and I’m not going to endorse slave labour on Spanish tomato farms. I think apples don’t necessarily need the Andean climate to develop and I don’t want them picked unripe and shipped from Peru. I don’t want mange tout cash crops in famine-stricken regions of Africa and I’m ok with paying a little bit more to not have the creeping feeling that my stir fry has already killed several people and may strike again. I don’t want my leeks to have a carbon footprint greater than Ceredigion’s, is what I’m saying.

I’m not the only one and like any idea with enough worried middle class people getting in on it (gluten, organic milk, effective tampons) supermarkets have identified a sales opportunity. Yes, along with the satsumas for kids (‘it has comic sans on this tag! They’ll love that’) and Finest Chilean Walnut Oil (thanks, Gordon Ramsey) there is now British Produce in supermarkets.

I approve of this- we have fields, we have farms, we shouldn’t be importing food from abroad when we could get it from Kent for crying out loud. And yet (and here is the nub of it) even saying that makes me feel a little.. UKIP.