Posts from 15th July 2009

Jul 09

Top That Bruno

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Bruno, Sacha BARON Cohen’s new stab at outraging the entire world, suffers from the weight of expectation. Partially it was always going to have difficulty replicating the seemingly out of nowhere shock tactics of Borat, and lack the candidness of relative anonymity he had whilst making that. We get the schtick, so no matter what the subject (and you have never seen as many penises as this film has) it would always feel a little second hand.

But that is not the expectation problem I have specifically with Bruno. Seeing it in a hugely packed cinema, there was a buzz of anticipation in the room. The Universal logo came up, with an umlaut – this is one of those special movies where they get to mess with the studio logo. And in the background the gentle sounds of Nessaja drifted up.

Always lived my life alone,
Been searching for the place called home.
I know that I’ve been cold as ice,
Ignored the dreams, too many lies.

And I realised no matter how good this film was going to be (not bad being my ultimate assessment), it was never going to beat this moment.