Posts from 26th September 2008

26
Sep 08

GARY NUMAN – “Cars”

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#442, 22nd September 1979

“Here in my car I feel safest of all” – this is what marketers, bless us, refer to as a ‘consumer insight’ – one of the unspoken reasons people buy what they buy, do what they do, crystallised in a one-liner that seems obvious as soon as you’ve heard it. It’s no wonder this track enjoyed such a prosperous second life via advertising: the message is barely even subliminal. Okay, Numan is going out of his way to sound chilly about the prospect of Cartopia, but the gleeful clunk-click of the synths gives him away: compared to the messy, shabby confusion “Are ‘Friends’ Electric” left him in, “Cars” is pure liberation.

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