Posts from 14th May 2008

14
May 08

Punk Metaphor Watch #1: Guess His Theory

FT + TMFD4 comments • 421 views

With the biting winds of PUNK ROCK beginning to blow through the Popular comments boxes it’s time to examine the ways in which punk has become institutionalised as a metaphor – starting with Richard Williams on the Guardian football blog: Stadium Rock of Top Flight looks Bloated Against The Joy Division.

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Brandwatch: Marathon (and on and on)

FT + Pumpkin Publog14 comments • 496 views

Marathon is back! Back!! BACK!! : Mars have cashed in one of their longer-standing “free goodwill” chips by restoring – however briefly – 70s/80s icon Marathon to its brand portfolio (whether it’ll completely replace Snickers, and for how long, are unknowns).  The comments on this Brandrepublic story are withering – how unimaginative, the marketers scoff, how short-sighted.

AS IF! Not that I feel the re-re-brand is anything other than a deeply cynical move but it’s a well-timed one and likely to succeed in the short-term without damaging the brand in the long term. The cohort of consumers who identified with Marathon are now getting beyond the age where they buy countline confectionery – how better to get them to at least re-try the product? Nostalgia – especially for a cheaper age – works well in times of economic difficulty – and so does the parochialism which Mars is tapping into by jettisoning its ‘global’ Snickers brand. It’s a bit of free publicity in a sector where headline-making innovation is thin on the ground. And it’s sufficiently long after the Marathon brand was dropped originally for the move not to look like any kind of admission of error by Mars.

A Bite of Stars, a Slug of Time, and Thou – Episode 7

FT + Slug of Time Podcast + The Brown Wedge4 comments • 1,159 views

Ken Hollings joins Mark Sinker and Elisha Sessions to talk about “The Tactful Saboteur”, a tale of civil servants and their multi-phase sexual life cycles. Written by Frank Herbert in 1964, it’s read by Elisha at the front of the programme. Music this week is “Funiculaire” by Readymade.

Produced by Elisha Sessions

Next – “Build Up Logically” by Howard Schoenfeld