Posts from 27th February 2008

Feb 08

Neon Neon – “I Told Her On Alderaan”

FTPost a comment • 1,191 views


“Unlikely pop gem of the year so far”

BRANDWATCH: Twix Fits! In A Milkshake?

FT + Pumpkin Publog3 comments • 1,101 views

Aahh, the wacky gang at Mars. Is there no craven brand extension they will not try? I thought post Bisc& they had dialled down the rampant dilution of their brands. And dilute is indeed what they have done now with the somewhat uncalled for TWIX & M&M SHAKES.. Mars apparently wants to invent a new snacking category, namely Dessert Drinks. So for your £1.50 you get a thick shake (caramel in Twix, chocolate for M&Ms), a straw and some – er – bits. The bits being either mini-Twixs for dipping or mini M&Ms for you to presumable choke on when one goes whizzing up the straw and straight into your oesophagus.