Working from home yesterday afternoon I happened to catch this FANTASTIC PROGRAMME on CBBC. Here is the premise: a group of bright kids, and a group of businessmen, compete on a new product design brief – in the episode I saw yesterday this was inventing a new kind of ice cream. The businessmen included a market researcher who I had seen speak at the industry conference about how he was down with the kids and involved celebrities like Roll Deep and Kano (and erm Ian McCulloch) in his new groovy research.
Anyway Beat The Boss does what I had thought impossible (in fact I had never thought of it at all!) – televised market research that is REALLY ENTERTAINING.
Things that struck me on reading this Observer article yesterday:
- Businessman hired to be hard-nosed and callous on TV lives up to stereotype shocker! (I am not sure how good the “It’s his job to be a knob” argument actually is, but it tends to stop me getting too exercised over these kind of ‘outbursts’)
- OK the stereotype that fat people are lazier than thin people is k-stupid BUT I can’t actually talk, it’s certainly true of me.
- Anyway won’t the invisible fat hand of the market prove or disprove Mr Dragon’s theory as his rivals hire the talented fattXoRs and gain the fruits of their labours?
- Haha the main obesity lobby organisation is called TOAST!
- Erm hold on isn’t saying “If you are obese you have a self-esteem problem” just as stereotyped and probably MORE harmful than saying “If you are obese you are lazy”?
- OMG how bad an idea is calling your pressure group that?
I really shouldn’t be telling you about this, but I was tasked at work recently with picking tracks for a ‘corporate CD’ that my company’s parent company is putting together. “Pick five tracks that represent your company’s values” is the brief. Ho ho, “Money Money Money” and go from there, eh? Except, in the manner of one of those Channel 4 Top 50 polls, a ‘music consultant’ had been hired by someone, somewhere to come up with an approved list of 42 songs for us to pick from.
One of the heartening things about going through old posts – for the mundane purposes of code fiddling – is seeing how after only a week or so most of them have a handful of new-format hits.
In the latest issue of Marketing an analyst describes the financial services sector as “a very vanilla industry”.
By this he means that it’s an industry in which several big players can co-exist in relative peace, presumably as opposed to an industry in which businesses on top dominate and punish the ones on the bottom (the household cleaners sector is a bit like this, according to the same issue, but they shy away from such colourful metaphors).
Anyway, I’ve not seen the word used in this way in the business press before, and thought I’d draw it to your attention.