Stuff and what we call it:
the old ones are the best – tin, gold, diamond – and that’s not just bcz they’ve been around a long time and we got used to them: it’s also bcz ppl at the head of the stuff-naming queue got to pick the best words – antimony, oxygen, radon… the ppl choosing names for new drugs have a tough row to hoe. The ppl choosing important-sounding new names to elicit pseudoscientific pomp on behanf of hairciar products I sometimes suspect are well aware of the ridicule directed their way, and behave accordingly. Anyway it’s fun to be watching during the Nip/Tuck ad-break and discover that there’s a L’Oreal skin cream currently available containing “Boswellox”…