Jan 06

Budweiser E

Pumpkin PublogPost a comment • 264 views

Just noticed that the nice people at Budweiser have sent my bar a few free cases of Budweiser E: the new Energy Beer from Bud. I am assuming that the key point of said beer is that not all of the sugar turns to alcohol and therefore leaves you super-glucose charged. Up and ready to go play sport. Because everyone knows doing energetic activities is exactly what you should do after drinking.

Here is a review of this Red Bull Beer hybrid, and note that he does not like beer and it has a sweeter, more berry flavour (“if you like sweeter beers like pear beer”.

The good people and Anschlaus-Busch call it B-to-the-E, as in a mathematical equation. Said equation would be Beer to the power of the natural logarithm, which is in itself a grand idea. That said beer with caffeine, ginseng and guarana extract worries me a touch. Still, lets leave the last word to the marketing people

“We created a great new drink that’s outside the boundaries of the taste adults would expect from a traditional beer,” said Nathaniel Davis, brewmaster, Anheuser-Busch, Inc. “With B-to-the-E, we’ve come up with a beer that has a taste with a ‘wow’ factor at the finish.”

He must be hanging his head in shame.

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