29
Apr 04

BRANDWATCH

Pumpkin PublogPost a comment • 1,254 views

BRANDWATCH: Precious little food-related info in Marketing this week (lots of other stuff though, which will fuel posts elsewhere on FT). Two frozen Princess Dream nuggets stand out though –

– the nationwide launch of fruit drink “Tropical Rhythms” with a tartrazine-crazed Shaggy on its ads. One of the flavours is called “Reggae Medley”.
– the insertion of special microchips into packs of Vitalite which will make them SING in the manner of those rotten birthday cards. If you get a singing pack – the tune is, naturally, “Israelites” – you have won a PRIZE! The chips activate when exposed to light, so if you do win you will be reminded of your good fortune every time you open the fridge.

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