Life’s Cruel Lottery: related to Dave’s anguish below – brands that refuse to die! I reached for a can of coke this morning as I picked up my paper, but the newsagent was temporarily out. Of Cherry Coke, however, there was no end. You never see anyone drinking Cherry Coke. You never see discarded cans of it. The shelves stocking it remain full no matter what incentive is offered. This has been the case since about 1992. Why is it still on the market?