21
Oct 03

CRISP PACKET COPY 2: Walkers Sensations Seasonal Edition: Honey Roasted Ham

Pumpkin PublogPost a comment • 619 views

CRISP PACKET COPY 2: Walkers Sensations Seasonal Edition: Honey Roasted Ham

‘WALKERS SENSATIONS are a new taste experience ‘ crunchier potato crisps bursting with irresistible flavours.

‘HONEY ROASTED HAM recreates the warm, seasoned flavours of everyone’s favourite festive fare. Slightly sweet, with a hint of cloves this mouth-watering combination of thickly sliced ham is glazed with honey then slow roasted to perfection. ‘

So Walkers once again gently mock the food world with the vague implication that either (a) there is a seasonal element to the chemicals they use to generate the (again surprisingly complex) flavours of their premium range, or (b) no-one could want to deal with this particular flavour outside the ‘festive season’. (Which, by the way, gets earlier every year I saw the Christmas decorations in the shops the other day and it’s barely even September blah blah blah).

What I like best is that whoever wrote the copy seems unsure whether they are describing crisps or real actual ham. Maybe they honey roast their fried spuds’?

Add your comment

(Register to guarantee your comments don't get marked as spam.)


Required

Required (Your email address will not be published)

Top of page