May 14


Popular47 comments • 5,219 views

#795, 18th July 1998

alevel It’s no “Boom Boom Boom”, but “Freak Me” is the frankest boyband track on Popular so far – a cover of Silk’s 1993 R&B hit, which gives Dane Bowers and company the opportunity to sound (and look) intensely earnest and moody while pitching to go down on you. (For some value of “you”). It goes as far as it can without needing a radio edit – and at the old school pre-Matthew Bannister Radio 1, “Freak Me” might still have picked up a ban. But behind the corny growling about whipped cream, this is a celebratory sex jam with consent and respect at its centre. “Let me lick you up and down, til you say stop… Let me do all the things you want me to do.”

That’s the good side of this single. On the other hand, consider that date: this is a very close copy of a song that’s five years old, and it still sounds as modern as any R&B track a British boyband has given us. R&B was an obvious direction for boybands, but one where the Brits apparently had either no ideas or no conviction in them. British pop has often fallen back on copying American hits, but even in the 50s there wasn’t this much of a time lag. The levels of thought or craft that went into Billie or B*Witched’s hits are nowhere here – probably nobody had a concept beyond taking a proven single and putting four fit lads in front of it.

There’s a double danger in that approach: the band won’t be up to the job, or their hearts won’t be in it. On this evidence, both might be true of Another Level. Listen to Silk’s go at “tonight baby – I’m gonna get freaky with you”. You might say it’s overdone, but there’s a thirst in it which Bowers can’t or won’t match: the song works better when its singers are happy to go over the top. Bobak does better on the verses, but their poker-faced patter was the weak spot of the Silk version in any case. The video cuts repeatedly between our pouting heroes at some grimy warehouse party and shots of pit bulls and coal miners – a weird pick’n’mix of masculinity that manages to make them look even more uncomfortable.

The sad and telling thing is that in the 90s Another Level were the most sustained British attempt at an R&B boyband – backed enough to get a Jay-Z guest verse on a remix of their first single, a sign of the type of audience they were aiming for. To have slipped back into awkward covers territory so quickly shows just how far the business – and maybe the band – were out of their depth when it came to this music.



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  1. 31
    lonepilgrim on 28 May 2014 #

    I listened to the Silk original and preferred the production and the quality of the lead vocal which draws on a Gospel tradition rather than a stage school one. The production on this is better than some other boy bands we’ve heard of late. The lyrics are embarrassingly literal and the indifferent quality of the vocals fail to SHOW the passion rather than just TELL us about it. I quite happily listen to Prince in loverman mode because he does manage to communicate the sense of playfulness mentioned upthread – and in “If I was your Girlfriend’ to take it to Another Level

  2. 32
    Kat but logged out innit on 28 May 2014 #

    #30: Also DAMAGE! I can cheerfully admit to remembering 0 of their songs but they were definitely clean cut enough to be invited on Live and Kicking several times.

  3. 33
    James BC on 28 May 2014 #

    #32 Ah yes, Damage! I watched all of the Big Reunion 2 earlier this year, which prominently featured them (as well as Dane Bowers), yet still they slipped my mind. I don’t remember much more than their cover of Wonderful Tonight from the first time round.

  4. 34
    wichitalineman on 28 May 2014 #

    “…their cover of Wonderful Tonight”

    Holy crap, I’m glad that one passed me by!

    The only acceptable version of Wonderful Tonight:

    MN8 must have been a reasonably convincing UK R&B outfit as, until just now, I always assumed they were American.

  5. 35
    iconoclast on 28 May 2014 #

    #28: I can confirm that, at the age of sixteen, everyone was at it except me.

  6. 36
    punctum on 29 May 2014 #

    Meanwhile, how were the boys managing in the midst of all this girl potency? Despite Another Level routinely being considered and remembered as a boy band, and the subsequent, slightly comedic figure of Dane Bowers, they considered themselves a credible Brit R&B group, so much so that Bowers committed the cardinal boy band sin of having a son and expressing fulsome pride about him. Indeed their two-year run of hits included cameo appearances by guests of the calibre of Ghostface Killah and Jay-Z, even if that had more to do with useful record label/management tie-ins.

    “Freak Me” was their second and biggest hit, and more or less a straight cover of the five-year-old American R&B smash for Keith Sweat proteges Silk; although their harmonies are fine and compatible and the record is lent a pleasing marooned spacecraft aura of minimalist echoes by mixers Cutmaster and Joe (now on their third number one of mixing duties), there is no great individual character in each of their voices, the song does not seem to develop in any significant direction (i.e. progress to another level) or even stand still particularly interestingly, and one’s liking for it will heavily depend upon one’s tolerance for tropes such as “Let me lick you up and down” and “Let me play with your body baby” which make this listener nostalgic for the unspoken Hays Code, even in the Isaac Hayes/Barry White era (or for that matter in the parallel D’Angelo era), where sexuality had to be suggested rather than spelled out in big, pulsating, purple capital letters.

  7. 37
    Kinitawowi on 29 May 2014 #

    Also, *cough* this is 1998 not 1995!

    #28: definitely not at it at 16 (or 17, or a few more numbers after that). Chance’d have been a fine thing.

  8. 38
    Tom on 29 May 2014 #

    There were distant rumours at 16 that others might have been at it. I frowned and turned up the volume on my John Peel Festive Fifty tapes.

    Can’t believe I missed the year for this long – thanks!

  9. 39
    Kinitawowi on 30 May 2014 #

    Either my internet cache is screwed or the year’s still wrong. (Took me a while to notice it too, admittedly.)

    I definitely wasn’t at it at 16, but the teachers were – two of them were having an affair that even made it into the News Of The World. (They were both married – to other people – and both had kids at the school at the time. It didn’t end well for anybody, least of all the kids.) There were also a couple of (unsubstantiated) rumours involving teachers and pupils… fraternising in the classrooms.

  10. 40
    Utter Dreck on 1 Jun 2014 #

    Can’t believe we are still several years away from the apex of this fairly grim tradition of Boy Band quasi-hardness-filth, Too Close by Blue. It’s incredibly gross, and the perfect Lambrini and glitter sing-along song among me and my friends.

  11. 41
    weej on 1 Jun 2014 #

    Stop. Please.

  12. 42
    DanH on 1 Jun 2014 #

    I was totally out of the loop with this song in ’93, when Slik topped the charts with it. That year I only was aware of Boyz II Men, Shai, and Tony! Toni! Tone! (oh what a name) as far as R&B went. And when I thought I knew this song, I was really thinking of its little brother “Freakin You” by Jodeci (nearly peed my pants laughing at the lyrics). This one, meh…doesn’t even have that.

  13. 43
    ciaran on 1 Jul 2014 #

    Like a more scrubbed up East 17 but reaching for an R ‘n’ B vibe that’s beyond them.Taking its cues from post-Mac Mark Morrison.

    I didn’t find it that bad in 98 .Compared to what was at Number 1 before it was a bit more ‘now’ compared to the slightly retro ‘Three Lions’ and bubblegum Billie but now it sounds a bit thin and dated. They were not the worst of the boy bands but hardly the finest either.


  14. 44
    Musicality on 21 Jan 2020 #

    The most obvious American sounding and styled British boyband I can think of. This was good, but long forgotten.

  15. 45
    Gareth Parker on 31 May 2021 #

    Laughable lyrics. An unintentionally hilarious single to my ears; got to be worth an extra couple of points for that. 3/10.

  16. 46
    Gareth Parker on 26 Oct 2021 #

    Having heard Silk’s original, I think that just about works (6/10?), but I must admit I’m still not keen on Another Level’s take on the song.

  17. 47
    Mr Tinkertrain on 14 Apr 2022 #

    My main memory of this is Ali G singing it (badly) when he first sees the hot girl in Ali G Indahouse. I’m loathe to rewatch that film as I expect it doesn’t hold up well.

    As for this – when it came out it seemed quite adult; listening now it’s pretty corny. But I’d take it over the blandness they released the rest of the time. Scrapes a 5.

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