The fifth (of six!) single from Everything Changes, and yes, it shows. Breezy, disco-inspired, but this is the fussy, low-fat studio hack’s version of disco which dotted pop albums through the 90s and beyond. A sax solo fills in time and helps to cement the impression that this is a sketch of a song, bulked out as required by passing sessionmen.
What can be said about it? The B-Side was a medley of Beatles songs – as with the Lulu team-up, this feels a bit of a “we belong” move, though the band is asserting a continuity of boyband frenzy and light entertainment domination rather than any kind of songwriting chops. More importantly for Take That’s immediate future, this is the first number one with lead vocals from Robbie Williams. Cheeky in front of the cameras, chafing (by his later account) behind them, Robbie does nothing at all here: with hindsight you might take his perfunctory devotion as a sign of boredom, but it’s just as likely he simply wasn’t ready to own a performance yet. “I love you”, he mutters at the end: the words have rarely sounded less convincing.