The first Merseybeat number one and what’s changed? Not much – “How Do You Do It?” is a brisk slip of a song that could have been a hit for any of the beat boom stars since 1960 or so. The only real novelty is Gerry Marsden’s scouse accent, especially on the middle eight (“like an arrow…”) – I love hearing strong British voices singing pop songs, and the 60s is obviously a heyday for them. There’s some strong piano work towards the end of the record, but otherwise there’s not much to “How Do You Do It?”. It’s a witty enough take on frustration with all the impact (and all the repeat value, alas) of a DIY advert.