When Formats Colide
ITV, not cowed by pisspoor reality TV ratings have hit on a new format that blends two of their biggest hits with one middling on. So take a soupcon of Hit Me Baby One More Time and add a bucket of Pop Idol and I’m A Celebrity Get Me Out Of Here and what do you get:
I’m A Celebrity But I Want To Be A Pop Star
Almost the opposite then of being in Atomic Kitten.
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