“You could be up to one size slimmer”

“You could be up to one size slimmer” claims a new ‘body modelling’ product on a poster ad. Hmmm. The key words are “up to” – since dresses, unlike shoes, don’t traffic in half-sizes then the ad is essentially admitting that its maximum benefit is the minimum measurable difference.

Tom in Proven By Science • 315 views • Share/Save