Blak Out
Brand Republic brings news of 2006’s first big brand extension clash: both Coke and Pepsi are bringing out coffee-flavoured fizzy drinks at the start of next year.
Coke’s offering is Coca Cola Blak, as seen in this picture - but only available in France initially, whereas Pepsi’s new drink Cino - no pic available - will be handed out free at railway stations across the UK. Both companies clearly see coffee fizzies as a goer, though it’s hard to see why. “Coffee. Coke. They’ve both got caffeine in, right?” is the only logic I can think of, and the morning coffee market is a seriously tough nut to crack (crak?). Speaking of which, Coke’s new slogan is “Welcome to the Coke side of life”. Edgy.
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