Another Mysterious Brand
Another Mysterious Brand: except this one I do like. Tastes like nothing else, has heroically resisted the tides of ‘brand expansion’, has never IIRC changed its packaging, and you never see adverts for it. Every time I see it I’m disappointed that it’s made by evil Nestle rather than some stout-hearted family business in the Midlands run by a Mr.Caramac.
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Rob M on May 8th, 2008
Caramac did try a slight brand extension a year or so back - they managed to make a Caramac Kit Kat. Yer basic 4 finger Kit Kat, covered in - you guessed it - Caramac. Very very sickly. It didn’t catch on.