11
Dec 17

THE FREAKY TRIGGER ADVENT CALENDAR OF XMAS SANDWICHES – December 10: The Snow Globe

FT + WOBS SANGER ADVENT CALENDAR3 comments • 109 views

snow globe The centrepiece of Sainsbury’s Christmas range this year is “The Snow Globe”. This boldly rejects all traditional packaging and is sold in a sealed plastic dome, which fanciness probably adds 50p to the cost of the not-all-that-large sandwich. Unless Sainsbury’s are taking a Blue Monday 12″ style profit hit, which I very much doubt.

What is it? “Christmas dinner in a brioche bun” or in plainer terms a turkey and bacon roll. The brioche bun has tiny stars on, nicely captured in this image I nicked off Twitter, and is very pleasant and fluffy, but (surely to nobody’s surprise) the whole thing suffers from over-ambition and ultimately disappoints.

The problem is the bold decision to have both a layer of cranberry and a layer of “sprout slaw”. High marks on paper for seeing the christmas dinner concept through and including sprouts, but in practice both layers are a bit too gloopy. Which combined with the softness of the bread gives the Snow Globe a slightly sloppy and pre-chewed feel. A bit less of the cranberry, and (sad to say) a more robust bread, and the bitterness of the slaw would have balanced the sweetness very nicely. As it is, the Snow Globe is… no great shakes.

Comments

  1. 1
    Cumbrian on 11 Dec 2017 #

    My abiding impression of this series thus far this year is that the packaging for these sandwiches is, at best, ostentatious and, at worst, outright wasteful. I appreciate that the little plastic tray separating Tesco’s Finest sandwiches is a year round phenomenon but that doesn’t make it any better. If I were in Sainsbury’s, I wouldn’t buy this on general principle, based on the packaging alone.

  2. 2
    Tom on 12 Dec 2017 #

    This is a very fair comment! At least Pret is fairly reasonable on this count, with just the bit of plastic on the front.

  3. 3
    Steve Mannion on 12 Dec 2017 #

    Ban the brioche. In addition to the noted criticisms ideally this would also be in an actual (biodegradable) bauble that you could twist open.

Add your comment

(Register to guarantee your comments don't get marked as spam.)


Required

Required (Your email address will not be published)

Top of page