Its usage in the pinnacle of BBC light entertainment aside – what a record this is! The drum intro is played on the side of a rusty water tank. The noisy brass squawks like Pingu angrily trying to shoo geese off his lawn. The piano is straight out of a Chas’n’Dave pub knees-up, and the end of each chorus line is punctuated by Cher Lloyd’s grandma (subs check this) going ‘Ugh!’ All Shaggy himself needs to do is drawl along for the ride: sleazy, cheesy – easy peasy!

Damsel-rescue FAIL

Damsel-rescue FAIL

The Levi’s advert that propelled this to #1 has stuck in the memory for many: our hero takes on Pingu’s claymation form, effortlessly pulling motorbike stunts to save the damsel in distress from a burning building. The animated city itself has a similar feel to the spoof-robot-noir of Dick Spanner, as does our greaser’s chiseled chin.

She say I'm Mr Rrrrro...

She say I’m Mr Rrrrro…

Even the visual jokes are there: the roast pigeons coming back to roost on the telegraph line are exactly as subtle than the giant illuminated “SAVE ELECTRICITY” sign in Spanner’s metropolis. The advert is only a minute long, but still manages to cram in a number of other gags that would have been edited out of Police Squad for being too obvious – a firehose full of holes, a firefighter toasting a sausage on the flames, an oblivious nose-picking kid as one of the bystanders (which incldes someone wearing a Santa outfit for some reason?) and of course, finishing on a toilet joke.

The official video unfortunately contains none of these elements. Hence this can only be the third best song of all time! I wonder what could be at top spot?