Here’s a thing: I have never watched an episode of Eastenders. Not all through. Too much shouting for me. I’m neither proud nor ashamed of this but it does mean I missed out on the astonishing storyline in which “Every Loser Wins” made its debut before it became the first soap star single to reach number one. I’m missing some critical context on “Wicksy” here, people, and I expect you to fully enlighten me in the comments box.
I’m not expecting it to change my view of the record, mind you, since free of its story context “Every Loser Wins” is beyond terrible. The work of ‘stenders theme composer Simon May it’s one of the faffiest, most disheartening songs to drift our way: every loser wins, but only when they’re dreaming, but it’s still a win, and this is for the losers, who are really winners, we nearly made it. For pity’s sake it features the lyric: “every loser knows / the light the tunnel shows”, whose contortion is only marginally worse than “In time you’ll see / Fate holds the key”.
As a performer, Nick Berry is a blow-dried void, a soft-focus nullity and certainly the best thing about the record. Though listening to it he’s easily overwhelmed by that high piano trill, cutting repeatedly through “Every Loser Wins” with all the heartbreaking sensitivity of the Intel chimes. The record also boasts perhaps the clumsiest drum drop-in of the whole decade, wellington-booted snares whomping down painfully into the AOR murk. There are no winners here.