3LW – “No More (Baby I’m A Do Right)”
Autotune-slathered teenpop from 2000, just to reinforce how the technique has basically been in favour for the whole decade. 3LW could sing, though – as the long interlacing vocals on the coda prove, especially that “No more! No more!” cutting frustrated through all the talk. So why the vocal FX? A gimmick for sure, but emotionally the treatment works to mask the hurt, build up a defense that the rest of the song can break down again. Whatever the reason, it sounds fine (though it’s not as adorable as the castanet-backed rap) and it stands out in a production job that’s creditably minimal.
http://www.youtube.com/watch?v=fDmd88lMf5k
Blinding – thanks for reminding me of the existence of this one.