Jul 09

Call It By Its Name-Watch

FT + Pumpkin Publog///5 comments • 1,180 views

A cow-orker* informed me of this exciting new Aspall’s product this morning.


Perronelle’s Blush, eh? Now look, we know it’s Cider & Black, you know it’s Cider & Black, CALL IT CIDER & BLACK!!!

Here at FT Towers we are now awaiting the launch of “Serpent’s Kiss”, and Le Petit Tatou

I’m sure you can think of a few others in the comments box?

*who was also not taken in by this subtle bit of re-branding, to her credit.


  1. 1
    Ewan on 6 Jul 2009 #

    You know I have little love for cider myself, but this product has regrettably been around quite a while. I have on occasion had to order it for friends in the Noble (Aspall’s = knowing where their market lives?), and it did indeed occasion comment along the same lines.

  2. 2
    Tom on 6 Jul 2009 #

    The other thing about Perronelle’s Blush is that it’s depriving a perfectly good poncey spanking mag of a name.

  3. 3
    lonepilgrim on 6 Jul 2009 #

    that petit tatou is cute – I was half-expecting Russian faux-Lesbians

  4. 4
    moggy hasn't logged in yet on 7 Jul 2009 #

    Nah nah nah nah posh snakebite would be something like ‘adder’s nest’ or something, for that BURR OI OI LOIKES ZOIDER feel.

    I disapprove of all these posh ciders because they are FIZZY and fizzy cider is for PHILESTINES. Especially when it’s served cold over ice, I mean wtf wtf wtf.

  5. 5
    Alex S on 12 Jul 2009 #

    Surely ‘classic’ cider & black uses only blackcurrant cordial, not blackcurrant (or blackberry) which has itself been booze-weaponised?

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