May 09

Deep Thort

Blog 7 + FT3 comments • 442 views

This is a PDF of the cover story on this month’s Research magazine, written by me about the ten current hottest thinkers in consumer behaviour (i.e. those dudes most often mentioned at research conferences).

It has been tested on non-researchers, viz my wife and in-laws, all of whom kindly said it was interesting and even comprehensible.


  1. 1
    koganbot on 13 May 2009 #

    how to approach onlien participants, as well as understand them

    Online + Aliens = Onliens

    The Online Aliens, or the Aliens Online?

  2. 2
    lonepilgrim on 13 May 2009 #

    that seems pretty comprehensible to me – it reminded me of this: http://www.theory.org.uk/cards.htm

  3. 3
    Tom on 14 May 2009 #

    Excellent! An unconscious influence definitely :)

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