Comments on: Everything I Know About Social Media I Learned From The Mighty Tharg https://freakytrigger.co.uk/ft/2009/03/everything-i-know-about-social-media-i-learned-from-the-mighty-tharg Lollards in the high church of low culture Mon, 30 Mar 2009 18:56:41 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Nick https://freakytrigger.co.uk/ft/2009/03/everything-i-know-about-social-media-i-learned-from-the-mighty-tharg/comment-page-1#comment-603921 Mon, 30 Mar 2009 18:56:41 +0000 https://freakytrigger.co.uk/?p=13856#comment-603921 I think the main point is that consistency in voice and character trumps authenticity or entertainment

]]>
By: Tom https://freakytrigger.co.uk/ft/2009/03/everything-i-know-about-social-media-i-learned-from-the-mighty-tharg/comment-page-1#comment-602720 Wed, 25 Mar 2009 13:06:45 +0000 https://freakytrigger.co.uk/?p=13856#comment-602720 Actually I think I’d only seen half the story – I’d read heated arguments presuming he was real but not the exposure as a fake! Oops! But you’re right, it doesn’t actually change my argument.

]]>
By: Simon https://freakytrigger.co.uk/ft/2009/03/everything-i-know-about-social-media-i-learned-from-the-mighty-tharg/comment-page-1#comment-602717 Wed, 25 Mar 2009 12:59:44 +0000 https://freakytrigger.co.uk/?p=13856#comment-602717 I didn’t realise BK now had a real account – the story of the fake user masquerading as the real king is quite good though and fits in nicely with your argument – http://www.calebkramer.com/2009/01/brandjacking-burger-king-on-twitter-lessons-learned-thebklounge/

]]>