Comments on: The Ad Industry Is Dead, Long Live The Department Of Propaganda http://freakytrigger.co.uk/ft/2009/01/the-ad-industry-is-dead-long-live-the-department-of-propaganda/ Lollards in the high church of low culture Thu, 29 Jul 2010 14:45:16 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Pete Baran http://freakytrigger.co.uk/ft/2009/01/the-ad-industry-is-dead-long-live-the-department-of-propaganda/#comment-571568 Pete Baran Tue, 06 Jan 2009 15:28:25 +0000 http://freakytrigger.co.uk/?p=13000#comment-571568 You can make paneer here with no hassle. I am guessing no paneer you've ever eaten in the UK was made outside fo the UK. Interesting article Simon, which I may wait for more knowledgable people from thte field to dissect. It strikes me though that any research into the efficacy of advertising has to work around so many factors its difficult to pull out the strands (and there are key issues with branding which differ widely across the who range of consumables). What many successful ads can do, and be easily proven to do, is raise the awareness of the ad itself, and this the content / star of the ad. This is fine in the Pantene world, you see the shampoo in use. I just wonder about a drumming gorilla and its overall Cadburyness. (I think it will be unlikely that I will ever see a airport carousel again without thinking of this ad!) You can make paneer here with no hassle. I am guessing no paneer you’ve ever eaten in the UK was made outside fo the UK.

Interesting article Simon, which I may wait for more knowledgable people from thte field to dissect. It strikes me though that any research into the efficacy of advertising has to work around so many factors its difficult to pull out the strands (and there are key issues with branding which differ widely across the who range of consumables). What many successful ads can do, and be easily proven to do, is raise the awareness of the ad itself, and this the content / star of the ad. This is fine in the Pantene world, you see the shampoo in use. I just wonder about a drumming gorilla and its overall Cadburyness.

(I think it will be unlikely that I will ever see a airport carousel again without thinking of this ad!)

]]> By: SteveM http://freakytrigger.co.uk/ft/2009/01/the-ad-industry-is-dead-long-live-the-department-of-propaganda/#comment-571525 SteveM Tue, 06 Jan 2009 13:40:36 +0000 http://freakytrigger.co.uk/?p=13000#comment-571525 '**Mind you, who would want cheeswe from outside of Europe? Except aerosol cheese of course.' Surely a little paneer now and then. ‘**Mind you, who would want cheeswe from outside of Europe? Except aerosol cheese of course.’

Surely a little paneer now and then.

]]> By: Simon http://freakytrigger.co.uk/ft/2009/01/the-ad-industry-is-dead-long-live-the-department-of-propaganda/#comment-571124 Simon Mon, 05 Jan 2009 18:36:20 +0000 http://freakytrigger.co.uk/?p=13000#comment-571124 The COI (aka the GOVERNMENT) is consistently one of the top 5 ad spenders in the UK, along with the likes of P&G and Unilever. While their share of total spend may increase this year, I can't see them increasing their outlay greatly to "prop up" the market. Although the <i>precise</i> effect of advertising on sales is unknown (as John Wanamaker may have once said), this is a fairly robust piece of work showing correlation between spend and sales - http://thinkbox.tv/server/show/nav.850 This is a great ad though The COI (aka the GOVERNMENT) is consistently one of the top 5 ad spenders in the UK, along with the likes of P&G and Unilever. While their share of total spend may increase this year, I can’t see them increasing their outlay greatly to “prop up” the market.

Although the precise effect of advertising on sales is unknown (as John Wanamaker may have once said), this is a fairly robust piece of work showing correlation between spend and sales – http://thinkbox.tv/server/show/nav.850

This is a great ad though

]]> By: Alan http://freakytrigger.co.uk/ft/2009/01/the-ad-industry-is-dead-long-live-the-department-of-propaganda/#comment-571031 Alan Mon, 05 Jan 2009 15:05:18 +0000 http://freakytrigger.co.uk/?p=13000#comment-571031 the ultimate sanction: DELAYS! the ultimate sanction: DELAYS!

]]> By: a tanned rested and unlogged lørd sükråt wötsît http://freakytrigger.co.uk/ft/2009/01/the-ad-industry-is-dead-long-live-the-department-of-propaganda/#comment-571011 a tanned rested and unlogged lørd sükråt wötsît Mon, 05 Jan 2009 14:25:17 +0000 http://freakytrigger.co.uk/?p=13000#comment-571011 i would like to see the figures on how much MILK attempts entry by this means! i would like to see the figures on how much MILK attempts entry by this means!

]]> By: Geoff http://freakytrigger.co.uk/ft/2009/01/the-ad-industry-is-dead-long-live-the-department-of-propaganda/#comment-571006 Geoff Mon, 05 Jan 2009 14:16:28 +0000 http://freakytrigger.co.uk/?p=13000#comment-571006 I would happily pay higher taxes for more adverts like this I would happily pay higher taxes for more adverts like this

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