I am not convinced The Love Guru is fundamentally any worse than any of the Austin Powers films. At least Myers only plays one character in it (two if you count a brief cameo as himself). But the difference is that while Austin Powers was a silly spoof of Bond and the literal swinging sixties the subject matter gave it architecture: it followed a spy film plot (albeit a silly one). The Love Guru is a parody of self help gurus – This is an easy target (which he does kind of miss even so), but the big problem is there are not really any guru/self help films to parody. This means Myers ends up plugging the saffron robed character into a rather dull sports movie. The Love Guru has very little forward momentum, which means it gets stuck on its bad jokes, lots of them, and you never really care what happens. (The film is even lazier than that, with cursory scrutiny you notice that the lead characters emotional arc of The Love Guru is almost identical to that in Austin Powers: International Man Of Mystery – just replace a chastity belt for Powers missing Mojo.)

Put it like this. No matter how silly they were, you still wanted to make sure that someone called Dr Evil did not take over the world. You walk out of The Love Guru not caring if Guru Pitka gets on Oprah, supplants Deepak Chopra as the number one self help guru or even if the Toronto Maple Leafs win the Stanley Cup. The films toothlessness is illustrated by Deepak Chopra making an appearance himself – not so much as self parody, but more in a clueless way of not being sure the film even bothers him. Actually you might walk out of The Love Guru considerably earlier than that, and I wouldn’t really blame you.

(Poor old Omid Djalili appears to have been completely excised from the final cut of the film too despite being in the cast list. This is probably just as well for him, though if I were him I would have asked them to take my name of the credits too!)