Coo, first Olympics post proper and its looking forward to the 2010 Winter Olympics, in Vancouver. Yes as much as I wish the Beijing Olympics were already over, there is escape in wondering about logos of the future. Because if the Olympics are about anything, its staggeringly inappropriate logos. What with Beijing 2008’s shot man, and London 2012 “Lisa Simpson fellatio” what can the Canadians do to surprise us.

That’s right, it suggests that the 2010 Olympics is taking place on a motorway.

(It turns out that this is a staggeringly culturally insensitive thing to say as the logo called “Ilanaaq the Inunnguaq” in a traditional Inuktitut standing stone structure which just happens to look a bit like the international road sign for a motorway. Or indeed a Rush album cover – which is in itself just as bad.)