Jul 08

You Best Believe I’m In Luv’ L-U-V-Apostrophe

FT3 comments • 411 views

Mentioned on the Brotherhood of Man Popular thread were Luv’ (the apostrophe is part of the name, yes) – manufactured Dutch late 70s pop designed to fill the gap in the market left when ABBA got all serious and technical and stopped doing songs about King Kong. Unlike the Brotherhood, their stuff – what I’ve heard, anyhow – is generally high-quality light pop without a hint of cynicism. Their songwriters lacked Benny and Bjorn’s sophistication or way with an English phrase but shared their multiple-hooks-for-your-money aesthetic: all these songs have plenty to enjoy.

First up we have perennial favourite “Shoes Off (Boots On)”, a brass-led anthem to going out on the town. Then “Trojan Horse”, an epic of disappointed love with bagpipes, and finally a ‘rocker’ in the form of “Don’t Let Me Down”, with lots of lovely little hooklets along the way.


  1. 1
    Alyson Tamara Guard on 30 Jul 2008 #

    You’ve not got their best song up though, Tingalingaling, which I’d be happy to send you should you wish to get in touch! PS. Well done Switzerland and Italy in the Europop thing – I forgot to post a well done, so, er, well done!

  2. 2
    Tom on 30 Jul 2008 #

    I thought I had Tingalingaling but I couldn’t find it! I need a proper compilation rather than scattered MP3s really, I will keep an eye out.

  3. 3
    Alyson Tamara Guard on 30 Jul 2008 #

    Check your league of pop e-mail address, it should be there pretty soon! LUV got a massive write up in the semi legendary “Bubblegum Pop is The Naked Truth”, hence my equally scattered MP3 collection!


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