“Already told you in the first werse…”: I’m not sure whether “Yes Sir” is deceptively dumb or deceptively clever. On the one hand you can see why Goldfrapp, Sophie Ellis-Bextor and a generation of raised-eyebrow indie fans have been drawn to it. The arch and chilly fourth-wall breaking which inverts the song, recasting it as the hustle it always was, is smart stuff. On the other hand it’s not just pretending to be a low-rent “Love To Love You Baby”. I put it on a disco mix I made for my wife once, and she loathed it: all the “yes sir”, “no sir” business came across to her as creepily subservient. Which it is, deliberately, but the “Sir” in the song isn’t coming off too well either, the singer’s testy impatience effectively puncturing his illusions: no talking, no walking, do we have a deal or not…Sir?
The question goes unresolved: the track spirals out with mock-orgasmic coos, carried over from the intro, this time rather less pleasant. “Yes Sir” wouldn’t remotely be effective without its imperious strings, iconic chorus and chuckling bassline, and its those things that mean I’m writing about it now. But they’re vehicles for a calculating heartlessness that makes this record really stand out.