As loathe as I am to suggest I and my fellow food scientist at Freaky Trigger has started a trend, yet another Marmite Special Edition has reminded me of an experiment we did a few years ago. So yes yes, to Valentine’s Day themed Champagne Marmite, which much like last year Guinness Marmite takes the subtle, go with anything taste of marmite and – well one assumes it just tastes of Marmite. Because, you know, Marmite is a really, really strong flavour. At least the champagne involved is probably that cheapo stuff from Woolies. But if you can think of any other flavours Marmite can completely mask, why not suggest it here.

But nevertheless, before these silly stunts started, we came up with a proper Marmite brand extension, namely Marmite Grand Cru. Or to those of you who love an urban myth, White Whipped Marmite. Subtler than standard marmite, endowed with a gloss off-white colour and easily made if you have muscles like steel. Here’s how it is made…