25
Oct 07

Careless Wispa (the old ones are the best)

FT + Pumpkin Publog45 comments • 1,683 views

Whilst I am happy that the Wispa is back (it’s chocolate heaven, I ate it an hour ago and I’m still on a lovely bleary fuzzy high – Green & Blacks and Montezuma et al can just… fvck off until they get with the cocoa butter), the Cadburys Wispa microsite is the worst thing ever. I hate all Flash animation ever and it must die. I also mean YOU, Lucky Voice.

Said microsite includes:
1) a feature where you can upload a picture of yourself and it will give you “your 80s throwback look” in case you “weren’t there at the time” (ohgod)
2) 80s “prizes” including a Rubix cube

And there’s more but the Cadburys website is somehow stopping my keyboard from reacting so I’ve had to close it! Resign, internet.

Comments

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  1. 26
    Tom on 26 Oct 2007 #

    I never liked Fuse much but was a huge fan of Maverick – Nestle (I think) rival product in the mash-it-together stakes. The much-touted Pret Chocolate Bar is the only current rival.

    Has there been a big 00s chocolate launch? I rly ought to know this for my job but I can’t think of one.

  2. 27
    Marcello Carlin on 26 Oct 2007 #

    I think the packaging of Fuse probably put me off trying it more than anything else but now I can’t remember what the wrapper looked like.

  3. 28
    stevem on 26 Oct 2007 #

    This is just like a conversation I was party to in real life with the real actual k-punk at sinkah’s. He should be here.

    Fuse was fantastic. I’m still surprised they stopped making it considering it was supposed to be the fastest selling new bar ten years ago.

    Pret Choc bar would be even better without the raisins of which I am not a fan generally.

  4. 29
    Tom on 26 Oct 2007 #

    Fast early sales mean nothing though – they are no indicator of whether a bar will STAND THE TEST OF TIME. Are you some kind of choctimist?

  5. 30
    stevem on 26 Oct 2007 #

    Anyway I recommend http://www.divinechocolate.com ‘s chocolate highly, pricier but nicier (arguably in the taste sense, definitely in the political sense).

  6. 31
    stevem on 26 Oct 2007 #

    “they are no indicator of whether a bar will STAND THE TEST OF TIME. Are you some kind of choctimist?”

    but why would their sales suddenly drop to the extent that they would stop making it? i have never liked Cadbury’s Boost but there it’s been around for 15 years or more. i have not always been a choc-elitist and liked to think of myself as in touch with the common man’s taste in the past. not many bars have actually come AND gone in my time (have they?) so Fuse’s absence became conspicuous and MYSTERIOUS.

  7. 32

    i. new bar arrives
    ii. i eat it every day for a month
    iii. i notice i feel queasy/bloated/remorseful/made a fool of
    iv. new bar’s sales drop

  8. 33

    boost is lovely

  9. 34
    stevem on 26 Oct 2007 #

    v. chocolate wrapper millionaire
    vi. glass elevator shenanigans

  10. 35
    Tom on 26 Oct 2007 #

    Divine is nice but really REALLY sweet, even though it’s high cocoa solids, and high cocoa plus sweetness is always a bit of an overload combination.

    As for fuse, this is like saying “Where has Hooch gone?” – one of the things about branding in the last decade or two is how hugely faddy its become – take Sunny D for instance, which actually outsold COKE briefly and then just collapsed totally.

  11. 36
    Marcello Carlin on 26 Oct 2007 #

    Has anyone ever actually tried Dubble?

  12. 37
    stevem on 26 Oct 2007 #

    But why exactly do these things happen? I was baffled by Hooch’s disappearance too (and Boddingtons*), but Hooch had controversy that Fuse didn’t. I just don’t see why Fuse didn’t just settle down into the ranks along with all the other bars it was certainly no worse than.

    I haven’t noticed Divine tasting any sweeter than Galaxy really but to be honest I only buy it because I am haunted by Newsnight’s expose of child-worker exploitation in Cotes D’Ivoires. Damn you Gavin Esler.

  13. 38

    I blame my machine theory!

    well not the theory but the FACT of the way the machines work! if BOOST rises in popularity they don’t have capacity to pump out enough TIME OUTS, bcz the machine is in constant use with the knob on the wrong setting

  14. 39
    stevem on 26 Oct 2007 #

    Spira and Applause must’ve been launched around the same time as Wispa. How much older were Marathon, Topic, Aero and Rolos?

  15. 40
    Tom on 26 Oct 2007 #

    Aero – 60s
    Rolo – around the same time cos it’s fiddly to make.
    Topic – is old skool I think, 30s maybe
    Marathon – 479 BC

  16. 41
    Pete Baran on 26 Oct 2007 #

    Mars, some time befopre the Earth was formed.

    Why aren’t we talking about the Fat Emma bar?

  17. 42
    Raw Patrick on 29 Oct 2007 #

    I’m always surprised the Star Bar keeps going. I love it, other people seem to have never heard of it and lots of shops don’t stock it. It’s far superior to it’s closest rival the Boost.

  18. 43
    gareth hanford on 27 Nov 2007 #

    i remember cadburys silk as if it was yesterday really short-lived confectinary,5 bite size chocolates with the most delicious strawberry cream filled centres in a blue packaging.my ex wife was contemplating suicide when without warning she couldnt buy them anymore

  19. 44
    Elizabeth on 4 Dec 2007 #

    Does anyone remember what the chocolate shaped monsters were called? I think they were out some time in the 1990′s and maybe into the early 2000′s. They also had some hot chocolate that tasted like them. They were well nice.

  20. 45
    louise on 26 Apr 2010 #

    i remember caburys silk bar it had strawberry mousse/fondant/goo type stuff in it loved them bring them back and lemonade crunchies mmmm

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