Kellogg’s, ah Kellogg’s. Never has there been such a company with such an insatiable desire to stretch a brand to breaking point. You would think there was a pretty limited number of ways you could serve up cereals. Pretty much one per cereal chosen. But ever since they coated some Corn Flakes in sugar to make Frosties (They’re SWEEEEET!) the R&D guys have not stopped. Why only in Tesco’s the other day I noticed Corn Flakes with Honey, one assumes for people who find Crunchy Nut Corn Flakes (cornflakes with honey and nuts) too extreme. Or have nut allergies. Nevertheless it is in the world of the Coco Pop where the most design money is spent. Not on Coco the monkey himself of course, who hasn’t changed in twenty odd years (still with the same annoying yelpy voice). But look at the varieties the Coco Pops brand stretches to: Mega Munchers, Coco Rocks, Coco Pops Straws…
As the Choco Krispies debacle showed though, the Coco Pops audience are notably conservative. Which makes the introduction of Coco Pops Creations somewhat dangerous. When I was a kid, if my parents thought I was “creating” in the kitchen, I would get in no end of trouble. However rather than Jamie Oliver style cooking, Coco Pops encourages the kind of creating that is essentially just adding different types of Coco Pops to a bowl of milk. That’s not creating. Its just getting a particularly dull variety pack.
Coco Pops Creations contains separate packs of Coco Pops, Coco Pops Mega Rocks, Coco Pops Crunchers and Coco Rocks. If you really wanted to create, you could pour orange juice on them. For more cereal talk, why not go to ILE? Or else you’d miss out on Poseidon’s Breakfast Trident.