22 January 2007

Repo shoes

What’s that glow emanating from the box? A pair of Clarks Magic Steps, of course. Slight lack of Timotei waterfall in this particular ad but you get the idea. I love how the only way the wicked witch can get her grubby paws on the magic key is to take on a part-time job in a shoe shop. Also note LACK of trash-compacting foot measuring device.


in FT • 2,105 views

Comments

  1. Rob Brennan on 23 January 2007 #

    I’ve been wracking my brains trying to remember what the equivalent Clarks boys’ shoe with accompanying action-packed fantasy advert was called. Looks like prestolovesvarla is going through the same agony – they seem to have been erased from interweb history.

    A look at the Clarks website reveals they now have kids’ styles called ‘bovverd’ and ‘so unfair’. HOW TIMES CHANGE etc.

  2. pˆnk s lord sükråt cunctør on 23 January 2007 #

    i loved the foot-measuring device! i liked the snug metallic feel of it on my foot and hoped that the shoe wd feel similar

    in machynllyth in days gone by (ie the early 60s) there was a shoeshop with an X-RAY MACHINE to see if yr footbones were weird or not

  3. Pete on 23 January 2007 #

    Rob, i believe they were Pathfinders and had compass in the heel, though that may have been 1970′s.

  4. pˆnk s lord sükråt cunctør on 23 January 2007 #

    pathfinders also had the pawmarks of animals you were likely to be tracking! viz coypu, anomalous big cat, yog sothoth ect ect

  5. Rob Brennan on 23 January 2007 #

    Yay Google! They were called Hardware and had a lightning bolt design and a computer keypad tread. The ad involved the kid getting sucked into a video game Tron-style.

  6. Kat on 23 January 2007 #

    Rob is correct! Much as I loved Magic Steps I wished I was more tomboy-like and sekritly coveted the Tron shoes.

  7. Pete on 23 January 2007 #

    Mine were in the seventies. I are so old.

  8. Kieran on 24 January 2007 #

    Ah cracking Clarks shoes.
    Still, always preferred the Adidas Torsion bar.

  9. Heather on 1 May 2009 #

    Here you go Clarks hardwear shoes

    http://www.youtube.com/watch?v=0KMLyUTCuEY

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