Jan 07

Repo shoes

FT9 comments • 2,646 views

What’s that glow emanating from the box? A pair of Clarks Magic Steps, of course. Slight lack of Timotei waterfall in this particular ad but you get the idea. I love how the only way the wicked witch can get her grubby paws on the magic key is to take on a part-time job in a shoe shop. Also note LACK of trash-compacting foot measuring device.


  1. 1
    Rob Brennan on 23 Jan 2007 #

    I’ve been wracking my brains trying to remember what the equivalent Clarks boys’ shoe with accompanying action-packed fantasy advert was called. Looks like prestolovesvarla is going through the same agony – they seem to have been erased from interweb history.

    A look at the Clarks website reveals they now have kids’ styles called ‘bovverd’ and ‘so unfair’. HOW TIMES CHANGE etc.

  2. 2

    i loved the foot-measuring device! i liked the snug metallic feel of it on my foot and hoped that the shoe wd feel similar

    in machynllyth in days gone by (ie the early 60s) there was a shoeshop with an X-RAY MACHINE to see if yr footbones were weird or not

  3. 3
    Pete on 23 Jan 2007 #

    Rob, i believe they were Pathfinders and had compass in the heel, though that may have been 1970’s.

  4. 4

    pathfinders also had the pawmarks of animals you were likely to be tracking! viz coypu, anomalous big cat, yog sothoth ect ect

  5. 5
    Rob Brennan on 23 Jan 2007 #

    Yay Google! They were called Hardware and had a lightning bolt design and a computer keypad tread. The ad involved the kid getting sucked into a video game Tron-style.

  6. 6
    Kat on 23 Jan 2007 #

    Rob is correct! Much as I loved Magic Steps I wished I was more tomboy-like and sekritly coveted the Tron shoes.

  7. 7
    Pete on 23 Jan 2007 #

    Mine were in the seventies. I are so old.

  8. 8
    Kieran on 24 Jan 2007 #

    Ah cracking Clarks shoes.
    Still, always preferred the Adidas Torsion bar.

  9. 9
    Heather on 1 May 2009 #

    Here you go Clarks hardwear shoes


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