THE ADVERT CALENDAR OF ADVENT: 3: Coca-Cola
HOLIDAYS ARE COMING!
Which means “HOLIDAYS ARE COMING” is coming.
I firmly expect to still be seeing this advert when all the oil has run out and trucks no longer exist, when our Robot overlords wake us up from out human battery state for just one hour every year which they will call Christmas and will show this damned Coca-Cola ad: burning all that power which they now get from our bumhole biomass. There is something evil and insipid about the white-bread, globalisation of a particular kind of Christmas inherent in this ad. Not to mention the infectious (in a bad way*) tune which will jingle down to the marrow leaving you a quivering sugary mess of caffeine powered sap.
You do get to wonder though if, as Coke claim to have popularised (and dressed) Santa Claus, if in years to come the idea of the Christmas Truck will be integrated into yuletide lore.
A slightly less picturesque view of the Coca-Cola Truck.
*Can anything be infectious in a good way?
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FT's pˆnk s lord sükråt cunctør on December 4th, 2006
joy?
FT's pˆnk s lord sükråt cunctør on December 4th, 2006
not that i ever caught anything off of her !
*BDUM TISH VEAL BLAH*
Zarathustra Smith on December 4th, 2006
This is not, strictly speaking, a Christmas advert, since it desperately tries to avoid being denominational with its “Holidays are coming” refrain.
FT's Pete Baran on December 4th, 2006
I think the Santa’s on the side of the truck disagree. It has that classic non-denominational trick of only really speaking to one section of its audience.
Chriddof on December 4th, 2006
They’re not showing that advert this Christmas. Instead they’ve got this sappy thing about Father Christmas visiting a girl every ten years to give her the amazing present of a bottle of coke. Also everyone in the advert looks as if they are 50% CGI and 50% latex make-up.
FT's CarsmileSteve on December 5th, 2006
this year’s advert is hella scary, it’s like coke hitting you over the head with a big stick whilst shouting “WE INVENTED XMAS, BOW DOWN BEFORE US PUNY MORTALS”
FT's Steve Mannion on December 5th, 2006
thanks to Fentimanns i have cut my Coca-Cola consumption considerably. serves them right for such terrible festive campaigns (altho you may gather that i am not big on festive campaigns generally).