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	<title>Comments on: The FreakyTrigger Top 25 Brands: 23: PANINI</title>
	<atom:link href="http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/feed/" rel="self" type="application/rss+xml" />
	<link>http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/</link>
	<description>Lollards in the high church of low culture</description>
	<pubDate>Fri, 09 Jan 2009 06:39:26 +0000</pubDate>
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		<title>By: Doctor Casino</title>
		<link>http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-94662</link>
		<dc:creator>Doctor Casino</dc:creator>
		<pubDate>Tue, 28 Nov 2006 14:20:48 +0000</pubDate>
		<guid isPermaLink="false">http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-94662</guid>
		<description>"Magic: The Gathering" and its various ripoffs surely take the category from either baseball cards or these sandwich-themed sporty stickers?  By making the product part of a game, they add the compelling possibility that the next pack you buy might contain a card so powerful it lets you beat even the smug rich kid whose dad bought her all the good ones.  They might as well announce Golden Tickets being packed in the things!</description>
		<content:encoded><![CDATA[<p>&#8220;Magic: The Gathering&#8221; and its various ripoffs surely take the category from either baseball cards or these sandwich-themed sporty stickers?  By making the product part of a game, they add the compelling possibility that the next pack you buy might contain a card so powerful it lets you beat even the smug rich kid whose dad bought her all the good ones.  They might as well announce Golden Tickets being packed in the things!</p>
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		<title>By: CarsmileSteve</title>
		<link>http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-85214</link>
		<dc:creator>CarsmileSteve</dc:creator>
		<pubDate>Thu, 23 Nov 2006 12:39:10 +0000</pubDate>
		<guid isPermaLink="false">http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-85214</guid>
		<description>yes, i'm sure that's where panini got the idea, although cigarette cards were popular up to 100 years ago, BUT they were more a free gift than the product itself i guess...</description>
		<content:encoded><![CDATA[<p>yes, i&#8217;m sure that&#8217;s where panini got the idea, although cigarette cards were popular up to 100 years ago, BUT they were more a free gift than the product itself i guess&#8230;</p>
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		<title>By: tracerhand</title>
		<link>http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-83105</link>
		<dc:creator>tracerhand</dc:creator>
		<pubDate>Wed, 22 Nov 2006 18:47:15 +0000</pubDate>
		<guid isPermaLink="false">http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-83105</guid>
		<description>This has been the mechanism behind baseball cards for at least 70 years.</description>
		<content:encoded><![CDATA[<p>This has been the mechanism behind baseball cards for at least 70 years.</p>
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		<title>By: Andrew Farrell</title>
		<link>http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82997</link>
		<dc:creator>Andrew Farrell</dc:creator>
		<pubDate>Wed, 22 Nov 2006 17:53:14 +0000</pubDate>
		<guid isPermaLink="false">http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82997</guid>
		<description>(please to have random googlers turn up and get excited by the pictorial evidence of Tom's spares)</description>
		<content:encoded><![CDATA[<p>(please to have random googlers turn up and get excited by the pictorial evidence of Tom&#8217;s spares)</p>
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		<title>By: Andrew Farrell</title>
		<link>http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82993</link>
		<dc:creator>Andrew Farrell</dc:creator>
		<pubDate>Wed, 22 Nov 2006 17:51:14 +0000</pubDate>
		<guid isPermaLink="false">http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82993</guid>
		<description>I also thought what Kat thought.

Also Merlin (in the shape of the Dr. Who stickers) are rubbish because their shiny stickers are a) of completely different dimensions to the regulars and b) one every pack, meaning they were actually relatively more common than the non-shinies.

I do not understand the crucial sentence. Is it supposed to end "... back when you were likely to get five in a pack"? If I got my last five all in the one pack, the sound could be heard from the moon.</description>
		<content:encoded><![CDATA[<p>I also thought what Kat thought.</p>
<p>Also Merlin (in the shape of the Dr. Who stickers) are rubbish because their shiny stickers are a) of completely different dimensions to the regulars and b) one every pack, meaning they were actually relatively more common than the non-shinies.</p>
<p>I do not understand the crucial sentence. Is it supposed to end &#8220;&#8230; back when you were likely to get five in a pack&#8221;? If I got my last five all in the one pack, the sound could be heard from the moon.</p>
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		<title>By: Kat</title>
		<link>http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82712</link>
		<dc:creator>Kat</dc:creator>
		<pubDate>Wed, 22 Nov 2006 13:40:31 +0000</pubDate>
		<guid isPermaLink="false">http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82712</guid>
		<description>When I saw the title of this article on the rss livejournal feed I thought you were talking about the toasted sandwich. "That's not a brand!" I thought. "But it is quite a successful coffee shop marketing tool, well done them for spotting it."

I am going back to bed now.</description>
		<content:encoded><![CDATA[<p>When I saw the title of this article on the rss livejournal feed I thought you were talking about the toasted sandwich. &#8220;That&#8217;s not a brand!&#8221; I thought. &#8220;But it is quite a successful coffee shop marketing tool, well done them for spotting it.&#8221;</p>
<p>I am going back to bed now.</p>
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		<title>By: Tom</title>
		<link>http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82666</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Wed, 22 Nov 2006 13:00:19 +0000</pubDate>
		<guid isPermaLink="false">http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82666</guid>
		<description>No! But the yoof apparently don't think they are given how they infest every newsagent.

Merlins are rubbish because they include less stickers per album (from a customer's outlay POV this makes them better, but it means they have less premium positioning for the brand), and also they include too many stickers of the same thing - viz at the World Cup Wayne Rooney gets more stickers than the entire Ecuador squad combined.

Obviously this means they reflect the actual level of national interest (as filtered through tabloid/media coverage agenda) more, but brandwise they lose points for authenticity and move still further downmarket.

And probably the glue they use is rub, or something.</description>
		<content:encoded><![CDATA[<p>No! But the yoof apparently don&#8217;t think they are given how they infest every newsagent.</p>
<p>Merlins are rubbish because they include less stickers per album (from a customer&#8217;s outlay POV this makes them better, but it means they have less premium positioning for the brand), and also they include too many stickers of the same thing - viz at the World Cup Wayne Rooney gets more stickers than the entire Ecuador squad combined.</p>
<p>Obviously this means they reflect the actual level of national interest (as filtered through tabloid/media coverage agenda) more, but brandwise they lose points for authenticity and move still further downmarket.</p>
<p>And probably the glue they use is rub, or something.</p>
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		<title>By: Pete Baran</title>
		<link>http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82654</link>
		<dc:creator>Pete Baran</dc:creator>
		<pubDate>Wed, 22 Nov 2006 12:53:14 +0000</pubDate>
		<guid isPermaLink="false">http://freakytrigger.co.uk/ft/2006/11/the-freaky-trigger-top-25-brands-no23-panini/#comment-82654</guid>
		<description>But does this explain why Merlin stickers are rubbish?</description>
		<content:encoded><![CDATA[<p>But does this explain why Merlin stickers are rubbish?</p>
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