Brandwatch: Burger King Angus
In response to the growing interest in “premium” foods, Burger King will apparently be launching “The Angus” – the first fast food burger to gain accreditation from the shadowy organisation that licenses the Aberdeen Angus beef brand (and presumably have a hand in their mysterious steakhouses).
I will be intrigued to see if this latest ‘premium brand’ – weighing in at the not terribly exclusive price of £3.29 – works. It reminds me a bit of the “STEAK BURGERS” advertised on university kebab vans – a cut above the standard burgers and, breaking the £2 barrier, the choice of those who were feeling a little flush. (The next step up of course being the “Special Burger”, which is a story for another time.)
Tom in FT /Pumpkin Publog • 3,373 views
A quick google suggests they HAVE in fact launched it – has anyone seen it?
Hmm, the special burger. I vaguely remember yellow goo dripping on my chin from one of those…
it’s on sale at the Kingsway BK. as i haven’t been inside a BK for about three years i have 0 idea what it’s like.
I’ve seen the ads in the window at the Kings Cross branch.
You can occasionally taste the difference in the meat, but they’ve kept the same sauce and toppings, so it’s 95% the same experience as a whopper.
The staff have a special uniform in black which looks a bit like a tuxedo if you’ve never seen one. They are allowed serve other burgers in the same uniform, though.
Well, not same toppings and sauce. I do not believe Whopper comes along with just onion and BBQ sauce. So if tastes the same it must be for another reason.
I understand you guys have tasted it?
Ah! You just talk about brands!!
Forgot about that.
I have et one, I agree it does taste much the same as a whopper, the main difference being the meat is a more irregular shape.
I’ve had one too and disagree with the above. Yes it has lettuce, tomato and onion (like a whopper), but it doesn’t have pickle or ketchup.
It has a Steakhouse Sauce which is tangy and bbq-like, and the burger tastes different to a Whopper.
Hey, that’s my opinion for what it’s worth…
It is also advertised as “100% Flame-Grilled Aberdeen Beef” – a clever grammatical construction which evades coming down definitively on whether the burger is 100% Aberdeen Angus, 100% beef, or merely 100% “flame grilled”
we are #5 on google for “angus burger” by the way!
Ah how I wish I could remove one letter from this product’s name
A Gus Burger? Clearly you have a soft sport for the culinary works of Gus Honeybun.
They’ve been around in the States for awhile. (I should know–I live within walking distance of a BK–but don’t tell anyone that, in moments of great temptation, I go there.) In the past couple of years BK has had the standard Angus burger, which is, I agree, rather like a Whopper but with a better quality beef. I could be wrong, but I think the onions on the Angus are grilled while the onions on the Whopper are raw. There have also been a number of “limited edition” Angus burgers that come and go from the menu. Currently, there is the Swiss cheese and mushroom variation; there has also been a “Western” bacon, cheese and barbeque number. My preference is the latter–but it’s not being offered at the moment. And, by the way, it’s true that they make a big gloppy mess–particularly the mushroom and Swiss.