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Oct 06

You Never Know Twice

FT/Post a comment • 1,830 views

Every now and then the telly people over do the trails for upcoming shows that they are particularly keen for you to either watch, or remember that they put on. ITV are worst for this (I think) for the second reason – they want you to remember the 2 hours of Cracker and Prime Suspect they’ve commissioned in the last 5 years.

So the other day I was getting very fed up of hearing YET AGAIN the music in the trailer with Helen Mirren in it… hang on the telly is on the Beeb. I look up and it’s a trailer for Jane Eyre. (Oddly already on for a couple of weeks).

Yes, both Jane Eyre and Prime Suspect are currently using the same bit (the intro before the beat comes in) of the same album track (You Never Know off of Goldfrapp’s Supernature*).

So which came first? And how’s that for coincidence considering the album was released almost exactly a year ago. Or is it? We need some insight from those tasteful music choosers of ads and trailers to explain just what is going on.

* I had to find this out as I am not actually a fan enough of AG to buy her blinking albums

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