Comments on: The FreakyTrigger Top 25 Brands: 25: THE RED CROSS http://freakytrigger.co.uk/ft/2006/09/brand-new-the-freaky-trigger-top-25-brands-no-1-red-cross/ Lollards in the high church of low culture Thu, 04 Dec 2008 04:02:03 +0000 http://wordpress.org/?v=2.6.5 By: Pete http://freakytrigger.co.uk/ft/2006/09/brand-new-the-freaky-trigger-top-25-brands-no-1-red-cross/#comment-36013 Pete Tue, 19 Sep 2006 22:57:13 +0000 http://freakytrigger.co.uk/ft/2006/09/brand-new-the-freaky-trigger-top-25-brands-no-1-red-cross/#comment-36013 Why is the Red Cross such a great brand? Because it is assumed to exist where it doesn't. <i>"the logo has spread: to hospitals and ambulances of course, but also uniforms, first aid boxes, and a myriad of other cultural references"</i> You say this, but look again on those ambulances, those first aid boxes. You won't see a Red Cross, (except on an official Red Cross ambulance). Green cross denotes pharmacy. White on green cross is first aid. Indeed they are remarkably protective of their trademark, whilst at the same time happy that it is synonymous with all things health-care. Not to mention their tinkering in the major conflicts, attempting to broker peace in WWII via Rudolph Hess etc. Which is when you get to the truth that the Red Cross are exactly what their flag represents: the opposite of Switzerland. They are not a nation, but they are rarely neutral. Why is the Red Cross such a great brand? Because it is assumed to exist where it doesn’t.

“the logo has spread: to hospitals and ambulances of course, but also uniforms, first aid boxes, and a myriad of other cultural references”

You say this, but look again on those ambulances, those first aid boxes. You won’t see a Red Cross, (except on an official Red Cross ambulance). Green cross denotes pharmacy. White on green cross is first aid. Indeed they are remarkably protective of their trademark, whilst at the same time happy that it is synonymous with all things health-care.

Not to mention their tinkering in the major conflicts, attempting to broker peace in WWII via Rudolph Hess etc. Which is when you get to the truth that the Red Cross are exactly what their flag represents: the opposite of Switzerland. They are not a nation, but they are rarely neutral.

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