Well Done That Brand
Marketing magazine published its annual Britain’s Biggest Brands survey this week. And what’s this I see?
A new entry at No.45? The highest percentage growth of any brand on the list? 120 million sales this year? Who could it be but…BLOSSOM HILL! A round of applause for the UK’s wine of choice.
Blossom Hill, however, will not be making an appearance on the even more prestigious FREAKY TRIGGER TOP 25 BRANDS, a list beginning soon and determined by some of the UK’s top marketing brains. Full disclosure of our criteria and methods would hand a lifeline to our struggling competitors, but some of the country’s best-loved and most visible brands will be analysed over the next month or so by the FT team. A series not to be missed!
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FT's Pete Baran on August 18th, 2006
I thought it would be bouze, but was certain it would be Magners. Where is Magners on the list?
Or indeed where is he when you want him to write up number 25?