Aug 06

Top Of The Pops: (probably not the) final word

FT43 comments • 2,017 views

Branding expert Mark Ritson in Marketing magazine this week, in his article on the “Ten Branding Lessons” to be learned from ToTP’s demise.

 Brand naming is always more important later, rather than sooner. Yes, Top Of The Pops was a swinging name in 1964, but if only it had consulted a brand-consulting company before rushing into things. Clearly, a name such as Musica or Poporato would have better served the brand over the long haul.

Presented without comment.


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  1. 31
    Pete on 4 Aug 2006 #

    Oh, the original claim is complete bollocks obviously, but always temper your lies with farfetched truth.

  2. 32
    Mark Ritson on 5 Aug 2006 #

    Er..I am the guy who made the quote that started this post (about TOTP needing a better brand name). In my defence I would just like to point out that:

    a) Yes, I was taking the piss and
    b) I make waaaaaaay more than 60k a year

  3. 33
    Alan on 5 Aug 2006 #

    More importantly, are you sleeping with our wives and girlfriends?

  4. 34
    pˆnk s lord sükråt cunctør on 5 Aug 2006 #


    (i ask bcz i wz the one who wz right abt the joke thing)

  5. 35
    Steve (the father in law) on 7 Aug 2006 #

    Who were you sleeping with ????

  6. 36
    Steve Mannion on 7 Aug 2006 #

    i feel terrible about the 60k thing – how insulting!

  7. 37
    Tim Hopkins on 7 Aug 2006 #

    I feel it is my duty to note that a couple of Freaky Triggerists (i.e. me and Dave B) know Mark R of old, from the mid 90s when we all lived in Lancaster.

    Helo Mark! As someone who doesn’t regularly read Marketing, I was surprised and pleased to recognise you in the copy of the magazine Tom was handing around on Friday.

  8. 38
    pˆnk s lord sükråt cunctør on 7 Aug 2006 #

    is “helo” the rebranded “hello”? i don’t like it as much

  9. 39
    Tim Hopkins on 7 Aug 2006 #

    Typo is the rebranded Tim, though you probably won’t notice the difference.

  10. 40
    alext on 7 Aug 2006 #

    And hello has been rebranded as ‘salve’ (long e).

  11. 41
    Dan on 8 Aug 2006 #

    I conducted a survey and found on average 8.3 out of 10 people agreed with that statement. So there, it’s official…or something. My psychometric test also found that they were all lying imbeciles who were generally untrustworthy. And the genetic finger printing found they were all bastards when their relatedness was compared using 14 primers. Yay!

  12. 42
    Alan on 8 Aug 2006 #

    Yer what?

  13. 43
    Martin on 14 Aug 2006 #

    I feel that this debate isn’t so much as opening a can of worms but more like a plane full of snakes

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