the naming of smells
years ago brian eno gave a lecture in which he argued that the space occupied by PERFUME is multidimensional in a way that cannot be easily mapped — but this post is about how deodorant companies attempt to do just this, not geometrically it’s true, but by the Empirical Willed Correspondence of WORD and PONG: viz in the picture the name is “TUSK: FIREFLY” and who cannot grasp why eh? You smell like yr HORNY ARSE = ON FIRE!
This question popped into my head bcz for obvious reasons just now i wz unable to resist buying Tusk Firefly’s cousin fragrance = “TUSK: TARKK” — yes yes my friends may wish to AVOID ME for the next (haha) phee-ew days as i test it on the world — but SURELY ITS MIASMA WILL BE SHATTERING in a GOOD WAY!!?
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FT's Sarah on August 21st, 2006
YOU KEEP AWAY.
FT's Pete Baran on August 22nd, 2006
Is Tusk a foreign version of Lynx - or is that Axe?
Whatever, it this is not the kind of perfume Eno was talking about!
FT's Stevie on August 26th, 2006
Where FT leads, the NYT follows.