14
Nov 05

Afternoon radio research – Pt 1

FT + New York London Paris Munich • 477 views

Today I was listening to Radio 1 on the web — research purposes only, of course — and a caller managed to break through the hurried sheen of the Colin and Edith program with a heartfelt message to her boyfriend, who not only made her feel like a queen, taking her out constantly, etc., but — and here the caller’s voice cracked a little, stumbled, collected itself and went on stronger — had stood with her during family troubles, and his support meant the world. That the caller sounded like the kind of superficial babbler you might avoid at a party made the sincerity in her voice the more striking. It’s a common phenomenon — that, talking blindly down the phone to an audience of thousands of absolute strangers, people find something noble inside they never realized they had — and DJs and program directors are only too eager to tap into it, especially since it’s free minus the cost of the phone banks. Colin appreciated it too — “That was a good ‘Lunchtime Lovers’, Sarah,” he said, collegially referring to the name of the segment. And we moved on.

Add your comment

(Register to guarantee your comments don't get marked as spam.)


Required

Required (Your email address will not be published)

Top of page