The only relevant news item

The only relevant news item in this week’s Marketing was the sad decision of Bodyform to finally discard the “Whoa Bodyform” music from their adverts, which will apparently be speech-based in future. One research study claimed it to be the most-heard piece of music in Britain in the 90s, but the Bodyform song has never seen single release or been credited to any artist. (Though one website claims it is an adaptation of a Heart song). In fact there is no evidence that the rest of the song even exists beyond the classic “Bodyform for you” refrain – even so that is no reason not to mourn the passing of a genuinely iconic piece of musical art.

Tom in FT /New York London Paris Munich • Pop • 220 views